What does it take to be an employee at Virgin Mobile?
Want to know what makes up a Virgin Mobile employee? Energy, imagination and a sharp resistance to rule books.
This is the message and the commitment Virgin Mobile gave to its employees in the latest audio visual created by award-winning advertising agency Morris Jones and South Africa’s visionary animation studio Masters & Savant Worldwide. The AV was created to communicate what it takes to be a Virgin Mobile employee, and to drive excitement as they watched this during the staff induction programme.
Says Angel Jones of Morris Jones, “The AV is used as a welcome and introduction to the company and the company values, with the aim to drive excitement and enjoyment about the company, in true Virgin style. It was vitally important that the end product achieved this goal, and lived up to the standards set by the brand.”
“The concept was then lead by directly showing that Virgin Mobile is made up of high quality employees, like the high quality of parts made up in a mobile phone. By dissecting the phone into its parts, the AV showed that by dissecting the company, its employees were the vital parts.”
Morris Jones then turned to animation studio Masters & Savant Worldwide to bring their unique understanding of how to create emotional connections with people through the use of animation and design.
Says Roger Smythe, MD of Masters & Savant Worldwide, “We understood that and innovative and fresh thinking approach to this would result in this having a highly entertaining result. Further, as we also understand and believe in the high value of exceptional employees, as for us our people are our business, we knew that this AV needed to be engaging.”
The entire presentation video needed to be title based with chapter headings. We developed an exploding phone with titles on components or in components of the phone to be the chapter headings, while the content of the chapter was communicated through the use of dynamic and fun typography supported by a voice over. The client wanted it to be a fun and entertaining video and, even though it is such a long AV, staff should still enjoy watching it and should want to refer back to it repeatedly.”
“Understanding the great opportunity this gave to us in involving our staff, we decided to use both our JHB and CT branches, so that we could maximise every creative process and provide valuable input,” says Smythe.
Concludes Jones, “The result was a simple idea that was evolved into award worthy work.”